“A great designer is one who thinks creatively within the confines of defined boundaries” We had the privilege of sitting down with mr Amine Lamine to gain insights from his experience. As a seasoned UI/UX designer and a creative explorer, his portfolio boasts a diverse range of successful projects, showcasing his expertise in various domains. …
Successful brands recognize that they are not just selling commodities; they are selling emotions and experiences. In fact, in today’s competitive market, countless products vie for attention. The phenomenon of emotional branding, a strategic approach that focuses on the hearts and minds of consumers, has emerged. Let’s look at the various strategies used for emotional …
The midterms are getting closer and closer by the second and a lot of us still feel unprepared. What is there to be done in this final bit of time before the inevitable tests and exams start rolling in ? Do not worry because managing your time and organizing your efforts in this final stretch …
En 1959, eut lieu une révolution dans le monde du Marketing, en effet.. Pour sa Volkswagen Coccinelle, Helmut Krone a conçu cette publicité, mettant en valeur la simplicité et la forme de la voiture, dans une époque où automobile rimait avec luxe. La popularité de cette campagne a pu mettre en tête aux entrepreneurs de …
Ever wondered why a brand’s logo is like its secret sauce? Let’s discover together the fascinating world of logos and uncover why they’re the unsung heroes of successful websites and businesses! 1- Monograms: Simplified Lettermark Logos Ever noticed HBO or PHP? Those letters aren’t just a jumble—they’re the solution for businesses with long names. Meet …
Creating a website is crucial for successful marketing. It helps enterprises and markets in different fields expand by attracting more clients. To achieve this goal, optimizing the website is vital. This involves making it efficient and responsive to customer needs, introducing the concept of SEO (Search Engine Optimization). SEO is a method enhancing the quality …
From the little Paint icon to the giant billboards in Times Square, it’s almost impossible not to come across a poster or other visual that has been created using the codes of graphic design! Graphic design has become an essential part of corporate marketing and communications. In fact, companies now recognize the importance of hiring …
Graphic design: a communication tool with the audience Read More »
Design Speaks Louder than Words It is no secret that we’re living in the era of images, and in a world of short attention span, it is mandatory to focus on what most catches the eye of your audience when in the process of marketing for your brand. This goes back to the fact that …
Graphic Design: A Strategic Investment for Success Read More »
1. Introduction Graphic design has advanced significantly since its humble beginnings inspired by illuminated manuscripts and cave drawings. In fact, visual communication has always been an essential component of human expression.Fast forward to the early 20th century, a time marked by the birth of the printing press and the demand for eye-catching advertisements, the term …