Marketing

emotional branding in marketing

The Power of Emotional Branding

Successful brands recognize that they are not just selling commodities; they are selling emotions and experiences. In fact, in today’s competitive market, countless products vie for attention. The phenomenon of emotional branding, a strategic approach that focuses on the hearts and minds of consumers, has emerged. Let’s look at the various strategies used for emotional …

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Types of logos and when to use them

Different Types Of Logos And How To Use Them

  Ever wondered why a brand’s logo is like its secret sauce? Let’s discover together the fascinating world of logos and uncover why they’re the unsung heroes of successful websites and businesses! 1- Monograms: Simplified Lettermark Logos Ever noticed HBO or PHP? Those letters aren’t just a jumble—they’re the solution for businesses with long names. Meet …

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The secret behing successful websites - web development

The Secret Behind Successful Websites

Creating a website is crucial for successful marketing. It helps enterprises and markets in different fields expand by attracting more clients. To achieve this goal, optimizing the website is vital. This involves making it efficient and responsive to customer needs, introducing the concept of SEO (Search Engine Optimization). SEO is a method enhancing the quality …

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Graphic design as

Graphic design: a communication tool with the audience

From the little Paint icon to the giant billboards in Times Square, it’s almost impossible not to come across a poster or other visual that has been created using the codes of graphic design! Graphic design has become an essential part of corporate marketing and communications. In fact, companies now recognize the importance of hiring …

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Image : The intricate world of graphic design

The Intricate World of Graphic Design

1. Introduction Graphic design has advanced significantly since its humble beginnings inspired by illuminated manuscripts and cave drawings. In fact, visual communication has always been an essential component of human expression.Fast forward to the early 20th century, a time marked by the birth of the printing press and the demand for eye-catching advertisements, the term …

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