Graphic design as a strategic investment for success

Graphic Design: A Strategic Investment for Success

Design Speaks Louder than Words

It is no secret that we’re living in the era of images, and in a world of short attention span, it is mandatory to focus on what most catches the eye of your audience when in the process of marketing for your brand.

This goes back to the fact that design speaks better than words, and so when you’re trying to spread the word about a new business, the design comes first.

Considering people make snap decisions and impressions about the brand based on their logo (or web page), having a good design is going to make you memorable on a surface level.

In 2005, a group called The Design Council studied 63 portfolios of companies that traded on the Financial Times Stock Exchange over the course of a decade. What they discovered was that the companies that put an emphasis on design did WAY BETTER than the ones that did not: they outperformed the FTSE 100 index by 200% in fact.

 

Building Trust through Design

That is to say that a good graphic design also adds to the trust that consumers have in you. For instance, badly designed websites are often dissmissed thus neither trusted nor visited. In contrast, a thoughtfully crafted design establishes credibility, inviting engagement and fostering positive consumer perceptions.

Closing

Finally, we would like to offer an open invitation to our dear clients to collaborate with us in any upcoming project as we not only excel in graphic design but also in web development and video editing.

For more information about graphic design and our services, contact us here
Or Call Us: (+216) 53 980 906 / (+216) ) 52 028 567

 

By Rahma Ouerfelli

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