Graphic design has advanced significantly since its humble beginnings inspired by illuminated manuscripts and cave drawings. In fact, visual communication has always been an essential component of human expression.
Fast forward to the early 20th century, a time marked by the birth of the printing press and the demand for eye-catching advertisements, the term ‘graphic design’ began to take shape. In the digital Age, graphic design is now widely recognized as the standard Visual language. Using technology, designers create visually arresting and powerful works of art for websites, social media platforms, mobile applications, and print media in addition to conventional print media. Now, get ready to dive into the artistic expression of design process with us through this article!
- Learn more about the key steps and strategies for excellence in graphic design in this article.
2. Graphic design process
Making a graphic design is a blend of artistry and methodology. Below is a step-by-step guide to the various phases of designing any visual element, whether it’s a logo, poster, website, or more.
Understanding Your Audience and Setting Objectives
First, understanding your target audience and defining the purpose and message early in the design process is crucial. Consider the platform—print, digital, or social media—carefully, as it profoundly influences the design’s impact. A thorough approach incorporates taking cues from similar designs and keeping up with emerging trends to offer insightful information for implementation and improvement.
Brainstorming and Conceptualization
Make sketches or notes when brainstorming to organize design concepts and promote a cohesive visual identity by taking color schemes, graphic components, and a main idea into consideration. Choose a programme that best meets your needs when choosing graphic design tools. Examples of such programmes are Canva, Adobe Creative Suite (Illustrator, Photoshop, and InDesign), or other design tools that are renowned for effectively realizing creative ideals.
Execution with Attention to Detail
Baby steps towards execution, as you move through the design idea stages, gather fonts, color schemes, and pictures that exemplify the intended style to construct a mood board. Throughout the creative process, this board is used as a visual help.
Going forward, arrange digital layouts and visualized concepts using wireframing and sketching techniques. Pay attention to typography, typeface selections, and ensure readability and structural coherence. Choose a color scheme that resonates with the audience, reinforcing the design’s goal.
Perfecting the Design
Make sure the incorporation of images and graphics is suitable and adds to the overall message in the last stages of the design process. Focus on composition and layout at the same time, properly placing elements inside the design space and paying attention to visual flow, balance, and alignment. Then, after getting feedback and doing a critical analysis, iterate and improve the design by making the required changes to improve its usability and visual appeal. Finish the design by ensuring that all of the details are aligned, sized, and spaced consistently. Once the design is complete, export it in the format that best fits its intended use, such as PDF, PNG, or JPG.
A polished and well-organized end result is guaranteed by this efficient method!
Deliver your design
When presenting to a team or customer throughout the delivery and presentation phase, explain the thinking behind your design choices. Make that the completed files or assets meet the requirements as stated. After that, aggressively seek out input from stakeholders or colleagues, using constructive criticism to improve and hone your design abilities. This iterative process guarantees that the design fulfils practical and artistic requirements while promoting ongoing progress.
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By Malek Ben Khalfallah